MSN Pro Coaching

About Mike Norton, MS, CSCS

Career professional cyclist with 20+ years racing experience
2-time US National Championships Medalist
Coaching professionally since 2001
M.S. in Exercise Physiology
B.S. in Athletic Management
USA Cycling Certified Coach Level II with Distinction
USA Cycling Certified Power Based Training Coach
20+ years experience with power meter devices
National Strength & Conditioning Association: Certified Strength & Conditioning Specialist
BikeFit Certified Foot/Pedal Interface Professional Bicycle Fitter

Experience, Knowledge, and Commitment

are the three guiding principles upon which MSN Pro Coaching was founded. They are the three pillars that Mike Norton, President, used first in his own career as a professional cyclist and today as he guides others through his professional coaching services. It was these three pillars that allowed Mike to transform his own average talent into a professional cycling career that spanned the globe and brought him toe-to-toe with the very best in the world. Through years of blood, sweat, and tears, Mike learned what it takes to succeed at the highest level of sport. Now in his post-cycling career as a coach, it has been this same drive and pursuit of excellence that has pushed Mike to back up his experience in the field with education and certification in the classroom.

The result is a coaching service unlike any other in the industry; one that combines world-class experience with distinguished education, knowledge, and accreditation. Welcome to MSN Pro Coaching, where professional grade coaching is no longer just for the pros.


Mike’s racing career took him around the world, competing professionally in Europe, North and South America, and the Caribbean in everything from international road stage races to professional six-day track events. During these years Mike witnessed first-hand the training principles utilized by the world’s best riders and teams. He was personally trained by many of the most legendary coaches in the sport, resulting in numerous victories and podiums for his trade teams. A multi-time medalist at the US National Championships on both the road and the track, Mike retired in 2009 ranked in the top-15 for all professionals in the United States.

Over the course of 15 years, Mike has coached numerous athletes to success in a variety of sports and disciplines, from road and track cycling, to mountain bike and cyclocross, Ironman triathlon, even trail running and duathlon. Mike has worked with all levels and abilities and brings the same tenacity and attention to detail when it comes to helping his athletes achieve their goals, from beginners just starting out all the way to world-ranked elite duathletes and everything in between.


Not content with experience alone, Mike turned to the classroom in his post-cycling career in order to back up his years in the professional peloton with scientific knowledge, education, and certification. He holds a Bachelors of Science in Athletic Management, giving him a deep understanding of the sports science end of the sport, including such aspects as Nutrition, Human Biology, Chemistry, Periodization for the Athlete, Advanced Sports Nutrition, Sports Psychology, Sports Marketing Management, Sports Media/Business Communication Relations, and Human Physiology.

All of this has led to a multi-faceted approach that brings the full spectrum to Mike’s coaching services. He combines power- and heart rate-based training programs that specifically pinpoint the unique physiological strengths and weaknesses of each individual athlete, along with a focus on diet and sleep quality to ensure proper recovery and balance. Mike’s education and understanding of sports psychology brings a third dimension into the fold, allowing him to tailor each athlete’s program to his or her specific work/life balance; because at the end of the day, the mind controls the body.


At MSN Pro Coaching, professional-grade coaching is not just for the pros. Mike brings the same level of detail, passion, and commitment that was previously reserved only for elite professionals to every athlete he coaches. Mike’s passion and drive for excellence keep him on the phone for as long as necessary with the athlete struggling to balance life stresses or outside factors with sport. He’s out motor-pacing in the cold Wisconsin morning for three hours a day, all week, in order to give another athlete the perfect prep for their upcoming cyclocross nationals. He continues to attend coaching seminars and sports science lectures nationwide in order to keep himself at the cutting-edge of the sport and hold the highest certifications.

The athlete-coach relationship is a delicate balance, as much an art as a science. Mike understands when to lead and when to listen. His commitment and passion to his athletes allows him to gain an understanding of the unique needs and differing goals of each individual. By gaining an understanding of your unique lifestyle and personality, Mike is adept at tailoring a custom program to perfectly fit each individual athlete, their circumstances, time constraints, and unique challenges.

Above all, Mike understands that this is a lifestyle, not just a sport. Simple enjoyment and pure passion must be the driving factors behind achieving any goal, no matter how big or small. If you’re looking to bring your game to the next level, you owe it to yourself to train with the very best.

Welcome to MSN Pro Coaching – where professional-grade coaching is not just for the pros.